Wednesday, January 28, 2009

Click Fraud Grows to 17.1%

Tags: click fraud

Advertisers using a CPC model (cost per click, where you pay a certain amount for each click) are constantly struggling with click fraud. For those that don't know, click fraud is a practice that usually involves a publisher displaying CPC ads and then clicks on those ads so that they get paid. That fraudulent activity can either by done manually or by an automated program.

Companies that provide CPC solutions, such as Google's AdSense, try to prevent click fraud, but are apparently losing that battle as a new report suggests click fraud to have grown to 17.1% last quarter.
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